About Me

Hi, I’m Rick,

I’m a content marketer, and The Cogent Affiliate is a website where I teach people how to start an online business and make money from home.

I haven’t always worked online, it’s just something I’ve always been drawn too.  That’s not to say it came easy, I just liked the idea of setting my own schedule and work from home.

To get to know me better, we’ll need to go back a little farther into my past.

I grew up in Maryland, my family were watermen working on the Chesapeake Bay going back a few hundred years. My granddad and my father were the first two generations that were not watermen.

I was the youngest of six kids and had a knack for getting into trouble with my brothers and sister. One day, probably to keep me out of trouble my mom (who was an art teacher) gave me wood chisels, a mallet, and a log. She showed me how to hold the chisels so I didn’t gore myself and left me to do my thing.

I started carving away, making a Native American totem pole. It looked more like a Mr. Potato Head. But, I thought it was amazing! I was, only seven, what did I know?

After high school, I started traveling around the country doing medical research studies (yes I was a guinea pig) in different states, the studies paid very well and I really like the freedom of traveling. I headed to Alaska one summer to work on fishing boats but only made it as far as Seattle and bartended all summer (It was there I discovered the horrors of eating dehydrated meat! That, was a story!) I even, worked on a Pungy Schooner sailboat teaching kids sailing and navigation.

Roald Amundsen, the first explorer to the Southpole in 1911, once said,

“Adventure is just bad planning.”

This must of meant I was a world-class adventurer, because I never had a plan!  

But, I did need a plan; I was getting older and needed a steady income. My first attempt at doing anything online didn’t go well; my experience was other people made money, by taking mine. I was like the proverbial dumb kid saying, “Hey Mister, show me that trick again where you take all my money?” “Sure thing, kid, it’ll only cost you $497.”

I made tons of mistakes and felt disgusted; I even quit trying to do anything online telling myself it was all I scam.  

My dad used to say to me, “There’s no free lunch.” (My dad must have had an Old Saying book.), What the hell did that even mean? But, I finely understood it to mean was there’s always a cost to everything.  Internet marketing is no different and the cost is the time you put into learning.

When I think about the times I was scammed; it’s because I tried to short cut the work of learning and fell for the hype. I had shiny object syndrome, jumping from one thing to another in a desperate attempt to make something work. Maybe you’ve had a similar experience?

There were many reasons why things didn’t work out for me at first; however, two of the recurring reasons were, the opportunity wasn’t genuine, and I wasn’t treating working online like a real 9 to 5 job. I would work very hard in the beginning then lose interest because nothing was happening fast.

Why do I wish to help people?

When my mom gave me the chisels and just a bit of instruction, she gave me the gift of self-worth through accomplishment.

I mentioned working on a sailboat, but what I didn’t say was how much I loved it or why. Teaching those kids navigation and sailing gave me that same feeling of self-worth through their accomplishments I had as a youngster, it felt terrific. 

” I like helping other people because it makes me feel, awesome! “It’s a classic case of doing the rights thing for the wrong reason.” Quote from the 2016 movie Zootopia.

Many people feel like they’re in competition with everyone else, but I have another idea about that; the only real competition in life is with our selves. The challenge in life (as I see things) is to be a little better today then we were yesterday.  Admittedly, I do fall short of this goal, but my default setting is like the movie motto of  Meet the Robinsons, their slogan is ” Keep moving forward.” It’s a great motto, I only wish I’d thought of it first!

The goal of this website

None of us likes getting ripped off by a**hole internet marketers. This website is my attempt to partner with you and offer a realistic alternative.

Do you need yet another website to tell you for the millionth time how to make money online, probably not? It’s simply my attempt to share my experience form my successes and avoid my mistakes.

Also, for full disclosure, I’d be lying if I said I didn’t need to make money from my efforts. If I review a product and give a recommendation it will be because it really helped me and I feel it may help you. If you purchase something through my affiliate link I will receive a payment form the seller it has no bearing on the price you’ll pay.

Also, if you’d like to take action and learn more about content marketing, I’d suggest using the free membership option at Wealthy Affiliate.

I’ll be happy to guide you through the process of getting started.

Warmest Regards

Rick Lednum